Problem
User testing showed that job seekers lack access to salary information, leading to inequities and challenges in understanding fair compensation.

Solution
Our team built a Nonprofit Salary Survey and Calculator as an easy way for users to explore salaries based on job title, location, and experience.

Problem

Idealist.org wanted to help people bridge the gap between good intentions and concrete actions. 

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Solution

We launched Idealist Days, an event series. I led the creative designing billboards, posters, and digital assets to inspire collective action. On the product end, I developed a new event UI and RSVP platform to simplify event participation, promoted community events, and built a platform for users to connect and showcase their social initiatives.

Problem
Idealist's website lacked a cohesive brand system, resulting in inconsistent components across the site, which diluted the brand’s impact and made it challenging for developers to be efficient. 

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Solution
I developed a comprehensive brand system, including color schemes, typography, and layout templates, to unify the brand’s visual language. This system was applied across site and print assets, ensuring consistency and ease of use for both the internal team and external partners.

I create engaging content marketing content for blogs, emails, and social media that connects with audiences and drives engagement. My work includes conceptual illustrations for articles, lightweight and friendly email templates, and social media designs that build community and reinforce brand messaging. Each piece is tailored to align with audience interests and brand goals.

Problem

Recruiting top talent for mission-driven roles can be time-consuming, especially when resources are limited in small organizations. Admins often juggle multiple tasks, all while seeking effective ways to attract candidates.

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Solution

I designed tools designed to streamline recruiting for the social impact sector. From resume recommenders to responsive applicant tracking, each feature is built to support busy admins in managing their hiring goals more efficiently. I was the lead UI designer and Content Designer.

I led marketing for Idealist’s Grad School Fairs, connecting thousands of students with social-impact programs through targeted digital campaigns, SEO, and email marketing. Idealist had been hosting fairs for over a decade when I joined the team, my efforts boosted attendance and expanded the fairs' reach, creating lasting partnerships between students and graduate programs. I created delightful video testimonials and ads to increase our reach.

Problem

Goats of Anarchy’s edgy black-and-white branding limited appeal and fundraising potential on social media and merchandise.

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Solution

I refreshed their brand with a playful logo and softer colors, designed to boost engagement across social channels and increase fundraising through expanded merchandise options.

Problem
Users struggled to navigate through Idealist's extensive job board efficiently. The lack of an intuitive layout caused them to spend extra time searching, resulting in a lower engagement rate.

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Solution
Developed a simplified, user-centered navigation system for the job board, incorporating user testing and feedback to prioritize key features. The design enhanced clarity and streamlined job search, making it easier for users to find relevant listings quickly.