B2B Posting Tools

Role

Lead Designer at Idealist.org

Problem

Recruiting top talent for mission-driven roles can be time-consuming, especially when resources are limited in small organizations. Admins often juggle multiple tasks, all while seeking effective ways to attract candidates.

Solution

I designed tools designed to streamline recruiting for the social impact sector. From resume recommenders to responsive applicant tracking, each feature is built to support busy admins in managing their hiring goals more efficiently. I was the lead UI designer and Content Designer.

Key Features

Resume Recommender

We created the Resume Recommender to send curated candidate suggestions directly to employers, based on work history, skills, and other key factors. I designed the admin interface and a series of ads to prompt users to upload their resumes.

Applicant Tracking System

I manage the design of Idealist’s custom ATS, which allows employers to track applications directly on our site. The ATS is continuously improved based on user feedback; a recent update encourages job posters to ask questions instead of requiring cover letters, streamlining the process to help employers find the right fit more efficiently.

Onboarding and Support

As part of our marketing campaigns, I created an animated product video to help admins efficiently navigate the ATS and maximize its benefits. Our user research shows that clear, engaging support materials significantly boost tool adoption and user satisfaction.

Posting Flow

Admins see this screen when they start the job posting flow, they have the option of opting in to the ATS or using their own system

Product Video

Marketing tool used in posting flow and email campaigns

Wireframes

The original Resume Recommender design was full-screen, but admins wanted it integrated into their existing dashboard

Applicant Tracker

Final version of the ATS where Admins can review stats, manage listing and see applicants

No Applicants

Resume Recommender Tab

Admins receive 20 complimentary resumes to review directly in their dashboard

Resume Recommender

Admins can easily review resumes

Resume Recommender

Admins can contact recommended users and ask them to apply

Success!

5,000 candidates successfully connected to employers from a pool of 91,000 recruitable resumes

Single-Screen Checkout

I redesigned the checkout flow to be simpler. It achieved a 10% one-minute completion rate—a 55% improvement—while maintaining an 86.97% conversion rate, streamlining the process for admins.