Brand Design

Role

Problem

Goats of Anarchy’s edgy black-and-white branding limited appeal and fundraising potential on social media and merchandise.

Solution

I refreshed their brand with a playful logo and softer colors, designed to boost engagement across social channels and increase fundraising through expanded merchandise options.

Key Features

Logo Design

The Goats of Anarchy team expressed a desire for a softer, sweeter logo to better reflect their mission and audience. Through stakeholder interviews and a survey, I learned about their style preferences. I developed several variations, focusing on creating a gentle, approachable design. We worked collaboratively to finalize a logo that not only fit their aesthetic but also stood out beautifully on YouTube.

Asset Design

To support fundraising efforts, I designed a collection of branded merchandise, including over five illustrated shirt designs and other items. These designs aimed to capture the spirit of the organization, helping to engage supporters and boost sales for their cause.