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Brand Design
Visual identities for organizations that lead with impact
Role: Sole designer responsible for the end-to-end design process
Problem: Catalyst:Ed was expanding beyond education-focused clients, but the existing name and brand signaled a narrow, education-only scope and no longer matched the organization’s growing cross-sector work.
Solution: I created a new brand and logo system rooted in craft, repair, and renewal, utilizing modular, interlocking forms that preserve the recognizable Catalyst spirit while clearly communicating a broader mission, enhanced collaboration, and a more flexible platform identity.
Catalyst Exchange
Key Features
Logo Design
I designed the Catalyst Exchange logo using modular shapes that mirror how partnerships actually work: multiple pieces coming together in a clear, structured way. The form reflects the real mechanics of collaboration, not symbolism, and shows how Catalyst Exchange connects local actors into a coordinated whole.
Website Design
I designed a cleaner, faster, and more direct website that I focused on clear pathways for partners and providers, and simplified content. The design uses the new brand system consistently, with flexible blocks, strong contrast, and lightweight illustrations.
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Website
I transformed Catalyst Exchange’s updated brand into a fully redesigned HubSpot website and resource center, unifying identity, content, and platform structure.
Goats of Anarchy
Key Features
Logo Design
The Goats of Anarchy team expressed a desire for a softer, sweeter logo to better reflect their mission and audience. Through stakeholder interviews and a survey, I learned about their style preferences. I developed several variations, focusing on creating a gentle, approachable design. We worked collaboratively to finalize a logo that not only fit their aesthetic but also stood out beautifully on YouTube.
Asset Design
To support fundraising efforts, I designed a collection of branded merchandise, including over five illustrated shirt designs and other items. These designs aimed to capture the spirit of the organization, helping to engage supporters and boost sales for their cause.
More Logos
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Bunny's
Sandwich pop-up
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The Mai Bell
Apartment Building
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Mindful Yoga
Yogo Business