Event Marketing | Marian Blair Designs

Grad Fair Marketing

Role

Project

I’ve led marketing for Idealist’s Grad School Fairs, connecting thousands of students with social-impact programs through targeted digital campaigns, SEO, and email marketing. Idealist had been hosting fairs for over a decade when I joined the team, my efforts boosted attendance and expanded the fairs' reach, creating lasting partnerships between students and graduate programs. I created delightful video testimonials and ads to increase our reach.

Key features

Ads

Designed targeted paid ad campaigns on social media and search engines, boosting attendance and reaching civically engaged students and professionals. Created on-site promotional ads for high-traffic areas to maximize visibility.

Promotional Materials

Led digital and print marketing initiatives, designing assets such as handouts, banners, posters, and infographics to engage and inform attendees.

Educational Content

I supported the design and illustrations for educational tools like blog posts and guides to for the Grad School Fair attendees. These resources helped students navigate their options while building trust with prospective students.