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Grad Fair Marketing
Idealist.org | Lead UI and Brand Designer
Key Features
Ads
Designed targeted paid ad campaigns
on social media and search engines, boosting attendance and reaching civically engaged students and professionals. Created on-site promotional ads for Idealist’s
high-traffic areas to maximize visibility.
Promotional Materials
Led digital and print marketing initiatives, designing assets such as handouts, banners, posters, and infographics to engage and inform attendees.
Educational Content
I supported the design and illustrations for educational tools like blog posts and guides to for the Grad School Fair attendees. These resources helped students navigate their options while reinforcing Idealist’s mission and building trust with prospective students.
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